Target x Rowan- Getting Your Ears Pierced At Target
Target x Rowan: Getting Your Ears Pierced At Target:
Louisa Serene– Founder and CEO of Rowan
So you were finally successful in convincing your parents to let you get your third piercing. Or you finally mustered the courage to get a tragus piercing. Or you want your child’s first piercing experience to be professional and one with minimal pain. In any case, your closest Target should be your next stop to get your ears pierced.
Target, the eighth largest retailer in the United States, has recently partnered with Rowan, a Direct-to-Consumer(D2) jewelry company offering piercings by licensed nurses. This partnership allows Target to provide its customers with the ease of getting their ears pierced at a convenient and hygienic place. Rowan is currently located in more than 250 Target locations and is taking an aggressive growth approach to expand to 600 more locations rapidly. It is the perfect alternative to the standard experience of getting a piercing in a mall which is not done as professionally and hygienically. Rowan offers ear piercing of the following regions:
The standard cost of getting one piercing is $35, and two is $50. For the process of piercing, a hand-pressurized, single-use cartridge handgun is used.
How does Rowan ensures that its customers have a premium experience?
Rowan refers to piercing as a “medical procedure’. Therefore, they only hire licensed and professional nurses to perform it. The earrings provided after the piercing are hypoallergenic, i. e. , are relatively unlikely to cause an allergic reaction. This is done by ensuring that all the material used to make all the earrings is premium metal. They also guarantee they do not use any cheap materials (brass, nickel, or zinc). Earrings from such materials are easily rusted or oxidized and break off easily. The earrings also have a safety back and long posts to ensure a seamless healing experience. Once the customer gets their ears pierced, the nurses prescribe a professional aftercare solution and recommend precautionary measures. The nurses are competent and proficient at piercing customers of all ages, skin types, needs, and ear placements. They are also well-trained to calm the customer and create a no-stress environment. Furthermore, they are adroit at using PPE and ensuring the standards of sterility are met. Rowan offers a subscription to “earring club. ” The members receive new pair of studs monthly along with other small items (stickers, trinkets). Rowan’s underlying values are “safety for women. ” Women mainly lead their team, making it a safer space for females.
How to book an appointment in Target x Rowan for Getting Your Ears Pierced?
Step 1: From Rowan’s store locations, select the Target closest to you.
Step 2: Under the selected store, press the yellow button that says “Book Now.” This will redirect you to a new page. The page will include the pricing and appointment details.
Step 3: Choose the appointment date and time that suits you best.
Step 4: Add all the necessary information and read the Terms and Conditions carefully.
Step 5: Confirm your appointment.
How much does the piercing cost?
The price varies based on the type of piercing you are getting. The prices start at $35 and include ear piercing, skin and ear assessment, a pair of studs, aftercare solution and instructions, and a Nurse Helpline. Here are some of the prices: TYPEPRICEStainless steel$5514 Karat$95Diamond$125One Ear$35Two Ears$50
Is there any age restriction to getting a piercing?
No, there is no such restriction. However, in case the customer is under the age of 18, a guardian should be present.
How to prepare for the appointment?
Prepare the necessary documents asked for at the time of booking an appointment. If you are under 18, your guardian must prepare their documents. Ensure that your mode of payment is ready. Also, in case of any allergies, inform the nurse beforehand.
What steps should you take after getting your ears pierced?
To avoid the risk of getting infected, following the instructions given by the nurse is essential. These are some of the general precautions that you need to take:
Wash your hands before touching the earrings. Clean the piercing with a saline solution 2-3 times per day for a month. Give your piercing space for air. Try to be cautious and avoid the earring getting stuck in your hair, mask, accessories, or clothing. Wear earrings 24/7 for the first year of getting pierced to avoid them from getting close. Do NOT use rubbing alcohol or hydrogen peroxidize to disinfect your piercing or earrings. If replacing your earrings with new ones, ensure they are made from premium metals and not brass, nickel, or zinc. Also, avoid wearing heavy earrings until they are fully healed.
Rowan also offers an evaluation of the piercing after 30 days for downsizing the post to reduce the risk of friction bumps.
What equipment is used for piercing?
The nurses at Rowan have two pieces of equipment for the process of piercing: a gentle hand-pressured, single-use cartridge and needle piercing. The latter is recommended for adults as it takes more time with needles. Rowan is strictly against using piercing guns as they can result in ear tissue damage.
Pros of a hand pressurized device:
Faster process Suitable for people scared of needles Efficient for different areas of the ear More convenient to change the earring post-healing
Pros of a needle piercing:
Earrings are more decorativePreferred for piercing certain regions of the ear
To conclude, getting ear pieced is a form of expression and getting it right with minimal pain and zero infection is desired. For a seamless piercing experience, do give Target x Rowan a try! With a huge variety of studs and a sterile environment, it will for sure make you want to get more piercings.
